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NAFCU seeks to win members by narrowing its focus

Credit union association to filter all decisions through lens of advocacy, education and compliance; peripheral efforts jettisoned Berger In a bid to raise its value proposition with members, the National Association of Federal Credit Unions has decided that advocacy and education are important, though awards not so much. Advocacy, education and compliance are the three keywords in NAFCU's newly retooled mission statement, which encourages existing and prospective members to "grow with us." The keywords represent the three filters through which all decisions are now made at the association, with anything that doesn't fit getting dropped. The new focus comes at a time… Read More